Moonrise Collective
A new electronic-music collective in a crowded scene. I own the strategy, identity, website, WhatsApp community and email program.
!!23 nights in 4 countries, 3,000+ guests, 50+ artists, ~600 on the list.
Marketing strategist & website builder — Cairo → France
Most brands play checkers.We play chess.
Positioning, content systems and the website that turns followers into orders — planned three moves ahead, by someone who reads your numbers first.
#GameResult
1.Moonrise — nights thrown23
2.Moonrise — people through the door3,000+
3.Suhadd — Instagram views, 90 days59.6K
4.Websites live — Egypt & France5
Selected games
Four boards.
Founder, co-founder, product owner, outside consultant. Different seats at the table, same discipline.
Suhadd
A fragrance house built for the EGP 500–1,500 gap between mass scents and luxury imports. Brand language, scent direction and a TikTok-led launch.
!!4 scents launched on Noon and direct; 59.6K views in 90 days, 40% from non-followers.
GMI Structures
A structural-reinforcement firm in Île-de-France living on referrals. Audit, strategy, a French site built for three audiences, a B2C angle and a new company profile.
!Five deliverables shipped; every audience now has its own path to a site-visit request.
Hobifi
Egypt's hobby-class app. Brand book, go-to-market and partnerships: seed instructors before users, gift classes to micro-influencers, launch a waitlist with a quiz.
!10–15 instructors seeded pre-launch and 29K+ tier-1 reach lined up.
Also played: F&B positioning and content (Sphinx Delights and others) · fashion & footwear · construction & glass manufacturing.
Websites
The site is part of the plan.
Booking flows, shops with InstaPay, ticketing and lead-gen — in English, Arabic or French. Built for how people buy here: Instagram → website → WhatsApp.
See the websites ↗
The method
How I play.
Every engagement runs the same four phases. The board changes from brand to brand; the discipline doesn't.
-
Opening
Read the board
Market, competitors and your numbers — margins, average order, repeat rate. I read brands through their economics, not just their feed.
→ Audit + numbers snapshot -
Development
Position the pieces
Who you're for, why you win, what you charge, where you show up. One page everyone on your team can repeat.
→ Positioning one-pager -
Middlegame
Build & launch
The website, the content system, the launch calendar. Everything points to one action: order, book or message.
→ Website + 30-day launch plan -
Endgame
Compound
Monthly numbers, what worked, what to cut. Small, steady moves add up — that's how a pawn becomes a queen.
→ Monthly report + next moves
No vanity metrics. If it doesn't move orders, bookings or margin, it isn't a win.
Packages · Egypt
Choose your opening.
Three openings, three levels of intensity. Pick one and watch it play. Each one is a package.
Prices in EGP for Egypt-based brands, 50% to start. Founding rates for the first five clients. Outside Egypt? Let's talk in EUR. Full details on the packages page.
About
Reads the P&L first.
I'm Abdelrahman — Drakone. I've run marketing from every seat: founder (Suhadd), co-founder (Moonrise), product owner (Hobifi) and outside consultant (GMI Structures, France).
A finance degree means I start with margins, average order and repeat rate, then build the positioning, the content system and the website to move them. I work with brands that want a position, not a viral week.
EducationFinance, Cape Breton University
CertifiedGoogle Digital Marketing
Works inEnglish · Arabic · French
Your clock is running. Press it by sending the form — then mine starts.
Contact
Your move.
Tell me about the brand and what's in the way. I reply within 24 hours with how I'd play it.